Author name: Stuart W Smith

MBA, Masters of Science in Entrepreneurship in Applied Technologies

Have you run across book and publishing myths that hold you back from writing your book?

1 Comment / From the Desk of The Entrepreneur's Advisor, Stuff you should know /

Guest author: 24-Year Book and Internet Marketing Coach Judy Cullins

As a long time book coach, here are some myths I’ve discovered; maybe you can add your experiences too.

1. One big myth is that eBooks aren’t credible for your being seen as the expert. For me, quality is in the chapter writing aimed at your audience’s wants and needs and knowing the book’s essential hot-selling points to premarket your book. Your eBook or print book makes your an expert in your field.

2. Only print books can sell at the back of the room. That depends on your creativity. At a local talk to professional coaches in San Diego who wanted to market their businesss I sold $750 in two hours. I offered 4 eBooks and coaching. How? I gave free information to take home plus on the last page I listed the specials. The audience filled out the page with their name, emails, numbers, and credit card # and checked off the specials and and totalled them up for me. I sent the books by PDF the next day and all were happy. Read the full article now

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