Have you run across book and publishing myths that hold you back from writing your book?

Guest author: 24-Year Book and Internet Marketing Coach Judy Cullins

As a long time book coach, here are some myths I’ve discovered; maybe you can add your experiences too.

1. One big myth is that eBooks aren’t credible for your being seen as the expert. For me, quality is in the chapter writing aimed at your audience’s wants and needs and knowing the book’s essential hot-selling points to premarket your book. Your eBook or print book makes your an expert in your field.

2. Only print books can sell at the back of the room. That depends on your creativity. At a local talk to professional coaches in San Diego who wanted to market their businesss I sold $750 in two hours. I offered 4 eBooks and coaching. How? I gave free information to take home plus on the last page I listed the specials. The audience filled out the page with their name, emails, numbers, and credit card # and checked off the specials and and totalled them up for me. I sent the books by PDF the next day and all were happy.

3. A book takes too much time. When you focus on one topic at a time, you can write chapters fast. When you keep your book length under 120 pages, you can write it in less than a month. That’s why you need to do some market-driven pre-planning before you write your book.

Know your audience before you write rather than look for one after it’s done. Fulfill your book audience needs. Avoid the general or broad audience. Slant your book toward one primary audience.

4. A book takes talent and writing ability. Actually, the less writing know how you have, the better. Natural and organic writing is best. In your own voice answer your audience’s concerns and problems. If you can talk you can write. Readers want books written by a wise and savvy friend who will guide them gracefully to solutions for their challenges. They want passion and natural writing more than perfect syntax. In my early beginnings I felt I was only a trainer, a teacher, a coach. Not a writer! Like me, see a need and fill it. In early days I took seminar handouts and organized them into book chapters, for instance.

5.A book takes creativity. Like me, maybe you write how to books. Self-publishing pro, Dan Poynter, told me over 15 years ago that information can be repackaged for any particular target audience. It doesn’t take creativity, it just takes some editing, rewriting, adding a few new ideas and resources, and putting it together in an organized, short and simple format to please the consumer who wants easy to read information. And, it takes marketing!

Instead of reasons to not write a book, think of your benefits in writing a book! Your book brings you fame and fortune. People look to you as the go to person in your niche. Being an author has status too, often like a movie star’s. Even if you don’t become famous, you’ll love the monthly profits and increased clients you make from book sales. Even if you don’t like to market you can do it online easily in your home based office with short informational pieces such as writing articles and submitting them to high-traffic websites. (Make sure you visit my site to see my how to books on article marketing)

Ask if your doubts and these myths are really true. Don’t stop yourself from a great adventure that will benefit you and the world.

About the Author: 24-Year Book and Internet Marketing Coach Judy Cullins helps  businesses get all the clients and sell all the books they want.