August 2010 - The Entrepreneur’s Advisor®

The Entrepreneur’s Advisor | Understanding Sales Metrics

In a previous post Choosing What To Do With Your Website the concept of sales metrics was mentioned. This article will help you understand what sales metrics means to a new venture and how to use this information to create your web presence.

What are Sales Metrics?

The term sales metrics describes the reasons you will be able to make financial projections, budgets and cash flow decisions for your business. The principles are the same regardless of whether or not you are starting a disruptive technology venture, professional practice or web-based micro-enterprise. Without an understanding of sales metrics your new venture will never get off the ground and you will have zero chance of raising Angel or VC investment. Read the full article now

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The Entrepreneur’s Advisor | Creating Keywords

In our last post about keywords we unintentionally left out the section on how to create keywords. This post gives you an idea that will help generate long-tailed keywords from your original ideas.

Short and Long Tailed Keywords for New Ventures

The best way to show this is by example. For our example, we use a new technology venture called kewlertech.com that makes a sensor for home and industrial use. The original short keywords are:

kewlertech
kewlertech sensor

Using these two words you can see how additional key words are generated by looking at the chart below.

The Entrepreneur's Advisor Keyword Generator Chart — Keyword Generation for Entrepreneurs, Professional Practices and Micro-enterprises

New keywords now include Read the full article now

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The Entrepreneur’s Advisor | How to Determine Your Keywords

2 Comments / The Ultimate Entrepreneur's Checklist / Stuart W Smith

In our last article The Entrepreneur’s Advisor | Choosing What To Do With Your Website we talked about various things to consider when setting up a website. As promised, this post is an addendum with a better explanation of what keywords are and how to use them.

How Entrepreneurs can use keywords to build their castle — How Entrepreneurs can use keywords to build their web presence

Entrepreneurs Should Choose Keywords Carefully

Before you post any content to your site or create your pages it is best if you understand the role that Keywords play in establishing a web presence. This section describes what keywords are, types of keywords and how to use them.

Why Keywords are Important

Keywords are the words or short phrases that are used throughout your website/blog to tell search engines what is important about your page. They are the terms that someone might write in a Google or Bing search box. Once entered into the search engines the goal is to have your website show up on the first page of search results, preferably one of the first three choices. Research has shown that approximately 95% of web traffic comes from the first page of search results with the top 3 spots getting over 66% of the click through’s. Keywords are the cornerstone of SEO. Read the full article now

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The Entrepreneur’s Advisor | Choosing What To Do With Your Website

Leave a Comment / The Ultimate Entrepreneur's Checklist / Stuart W Smith

This is the 5th post in the series The Ultimate Checklist for Entrepreneurs, Innovators and Micro-enterprises. Now that you have done all your research it is time to begin making decisions. The last step before setting up your new venture website is to figure out what features you will want your website or blog to have.

The Entrepreneur's Advisor stepping stones to success

Entrepreneur Decision Time

The objectives in this section are simple but do require some thought. Now it is time to bring in your goals from your business plan to determine the tools you will need to get your idea off to a great start. Read the full article now

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