September 2010 - The Entrepreneur’s Advisor®

The Entrepreneur’s Advisor | SEO Basics of Writing Calendars

One of the keys to establishing your web presence is to make sure your website or blog has fresh content on a regular basis. A great way to make sure this is done is to make a short outline of all the subjects or themes you want to include.

Types of SEO Writing Calendars

Content and links are the most important parts of determining where you will show up on search rankings. A generally accepted formula for Search Engine Rank = Content Relevance * PageRank. Content relevance means how many keywords or phrases match what people are searching for. PageRank is primarily determined by the amount and quality of links pointing to your site and is used by Google to measure the credibility, authority and relevance. Both content and links are equally important in order to attract customers, clients, advertisers and even raising capital for your new venture. Read the full article now

The Entrepreneur’s Advisor | Learning the Basics of SEO

4 Comments / The Ultimate Entrepreneur's Checklist / Stuart W Smith

Search Engine Optimization (SEO) is all the organic (unpaid) techniques and tools websites, bloggers and companies use to try and get their product or service to show up in searches using Google, Bing etc. The fact that you can do most of it yourself for free is why I take issue with companies that charge for this and do not do as much as I am going to show you today. After you have read this check your web pages and plans to see how much you already do or can do for free.

SEO Basics for Establishing a Web Presence

Creating quality content goes beyond being able to write coherently. It also involves the planning of content, the behind the scenes coding of key elements and the strategies to bring web traffic to your page. I see countless professional practice and new technology websites or blogs with lots of content but very poorly done. There are 6 general parts to SEO and it is importance to realize you do not need an advanced education to learn this just a little bit of effort. If you have been approached by an SEO marketing company and are considering purchasing their services make sure they cover all the categories below. Read the full article now

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