Archives for November 2012 | The Entrepreneur’s Advisor®

Gamification for Improving Software Adoption Rates

3 Comments / From the Desk of The Entrepreneur's Advisor, Intellectual Property / Stuart W Smith

If you are unfamiliar with the term gamification is essentially a way to describe the incentives and rewards used by software vendors and organizations to encourage the use of their enterprise software applications and stimulate innovation. It is a great way for software entrepreneurs and innovators to increase their product’s popularity.

The idea is that gaming works as incentive because it provides a challenge, offers exploration, self improvement and a chance to socialize. Gamification wraps these ideas up in an easy to learn/participate style resulting in more end-users participating. As more end-users use the software, the knowledge base increases and more functionality is learned. Ultimately, this will lead to greater utilization (adoption rates). Read the full article now

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Could Business Incubators Have Better Results

The object of this post is to challenge business incubators do a better job with their resources including entrepreneur advisors, mentors and staff as well as provide some thoughts for companies already part of or trying to gain acceptance to a business incubator.

In our last post, it was shown that business incubators as a whole give start-up companies a better chance for survival. However, business incubator managers have the ability to be selective with applicants. The selection process filters out weaker start-ups and inherently leads to a better than normal chance for survival. Read the full article now