November 2012 - The Entrepreneur’s Advisor®

Gamification for Improving Software Adoption Rates

3 Comments / From the Desk of The Entrepreneur's Advisor, Intellectual Property / Stuart W Smith

If you are unfamiliar with the term gamification is essentially a way to describe the incentives and rewards used by software vendors and organizations to encourage the use of their enterprise software applications and stimulate innovation. It is a great way for software entrepreneurs and innovators to increase their product’s popularity.

The idea is that gaming works as incentive because it provides a challenge, offers exploration, self improvement and a chance to socialize. Gamification wraps these ideas up in an easy to learn/participate style resulting in more end-users participating. As more end-users use the software, the knowledge base increases and more functionality is learned. Ultimately, this will lead to greater utilization (adoption rates). Read the full article now

Gamification for Improving Software Adoption Rates Read More »

Could Business Incubators Have Better Results

The object of this post is to challenge business incubators do a better job with their resources including entrepreneur advisors, mentors and staff as well as provide some thoughts for companies already part of or trying to gain acceptance to a business incubator.

In our last post, it was shown that business incubators as a whole give start-up companies a better chance for survival. However, business incubator managers have the ability to be selective with applicants. The selection process filters out weaker start-ups and inherently leads to a better than normal chance for survival. Read the full article now