From the Desk of The Entrepreneur’s Advisor

The Entrepreneur’s Advisor is pleased to announce a new glossary for entrepreneurs and micro-enterprises. The glossary contains terms most frequently used to describe the world of small business and micro-enterprises.

The purpose of the glossary is help entrepreneurs and micro-enterprises understand the lingo that advisors, bankers and other professionals use. Some examples are listed below.

Client Retention Client retention is defined as practices that businesses engage in to retain their customer base after the sale has been made.

“Poor customer service is the number one reason customers do not return to make additional purchases. Implementing client retention programs will not only lower your loss client ratio but also increase your long term revenues.” Read the full article now