The Entrepreneur’s Advisor | How to Determine Your Keywords
In our last article The Entrepreneur’s Advisor | Choosing What To Do With Your Website we talked about various things to consider when setting up a website. As promised, this post is an addendum with a better explanation of what keywords are and how to use them.
Entrepreneurs Should Choose Keywords Carefully
Before you post any content to your site or create your pages it is best if you understand the role that Keywords play in establishing a web presence. This section describes what keywords are, types of keywords and how to use them.
Why Keywords are Important
Keywords are the words or short phrases that are used throughout your website/blog to tell search engines what is important about your page. They are the terms that someone might write in a Google or Bing search box. Once entered into the search engines the goal is to have your website show up on the first page of search results, preferably one of the first three choices. Research has shown that approximately 95% of web traffic comes from the first page of search results with the top 3 spots getting over 66% of the click through’s. Keywords are the cornerstone of SEO.
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