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The Entrepreneur’s Advisor | SEO Basics of Marketing With Social Media

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In our last post of The Ultimate Checklist series, we talked about the basics of how to market your website by establishing a web presence either organically (no fees paid) and/or using the most popular paid methods PPC and paid advertising services. Today we discuss how and why to integrate social media into your marketing strategy.

Why Use Social Media to Establish Your Web Presence

The definition of social media describes its use as a method to obtain personal contacts, develop links, gain exposure and to promote your product or service. Social media websites enable this because they allow users to share information with each other such as blogs, documents, videos, pictures, articles, product or service updates as well as personal or business profiles. Read the full article now

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The Entrepreneur’s Advisor | SEO Basics of Marketing Your Website

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If you have followed this series from the beginning then at this point your website, social media profiles, SEO writing and linking calendars are complete and you have starting producing SEO content. The next step is learn how to market your site in the most cost effective manner.

Internet marketing is still relatively new and has only attracted the attention of the larger professional marketing companies in the last few years. But these companies, as well the thousand of web marketing companies in existence, rarely have the web experience or truly understand how the internet works yet. Read the full article now

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The Entrepreneur’s Advisor | SEO Virtual Reality: Linkwheels

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The creation of links to and from your website plays an important role for establishing your web presence. As previously discussed, the importance of links for entrepreneurs is second only to quality content for determining your search engine rank. Webmasters can create links organically (you do yourself), use link generators (plugins and widgets) or pay someone to create links for them.

The idea behind linking strategies is to create a virtual reality in which your website shows up as many places as possible in order to convince search engines that your website is important and should rank at or near the top of searches. One of the ways to create this virtual reality is to make use of linkwheels as part of your linking calendar. Read the full article now

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The Entrepreneur’s Advisor | SEO Basics of RSS Feeds and Directories

The Ultimate Entrepreneur's Checklist /

We sincerely apologize for the delay in publishing the next article in the series, The Ultimate Checklist for Entrepreneurs, but sometimes life in the way of even the best SEO writing calendars. This post will talk about how to establish your web presence using Internet Directories and RSS feeds. The guest post on linking strategies will shortly thereafter.

SEO Basics of Directories

Internet directories are much like the old telephone books. There are the equivalent of white pages, yellow pages, blue pages. Many directories are free, some charge a nominal fee and others can be very expensive. For example, I have seen medical professional practice directories that charge $4,000 per month to be listed. Some directories like DMOZ are free but to approved for listing can take a year or more. Read the full article now

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Choosing Names for New Ventures, Domains and Social Media

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You have done your market research and determined what your new venture legal entity should be. Now it is time to choose a names for the company, domain, and social media. Do you really need this many names? The answer is yes if you are going to establish an internet presence or write content to promote your product and services.

Entrepreneurs and Innovators Think Through Their Idea
Entrepreneurs and Innovators Think Through Their Idea

Choosing a New Venture (Company) Name

When you set up your new venture you are asked to name the business entity. The name may be a corporate name, a partnership name or a fictitious DBA name used for your sole proprietorship. You may name your new ventures’s legal entity almost anything you want, but the name should be part of your overall marketing strategy. There are no absolute rules for naming your company but it general you will want to make sure that you: Read the full article now

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