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The Entrepreneur’s Advisor | SEO Basics of Marketing With Social Media

In our last post of The Ultimate Checklist series, we talked about the basics of how to market your website by establishing a web presence either organically (no fees paid) and/or using the most popular paid methods PPC and paid advertising services. Today we discuss how and why to integrate social media into your marketing strategy.

Why Use Social Media to Establish Your Web Presence

The definition of social media describes its use as a method to obtain personal contacts, develop links, gain exposure and to promote your product or service. Social media websites enable this because they allow users to share information with each other such as blogs, documents, videos, pictures, articles, product or service updates as well as personal or business profiles. Read the full article now

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The Entrepreneur’s Advisor | SEO Basics of Marketing Your Website

If you have followed this series from the beginning then at this point your website, social media profiles, SEO writing and linking calendars are complete and you have starting producing SEO content. The next step is learn how to market your site in the most cost effective manner.

Internet marketing is still relatively new and has only attracted the attention of the larger professional marketing companies in the last few years. But these companies, as well the thousand of web marketing companies in existence, rarely have the web experience or truly understand how the internet works yet. Read the full article now

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The Entrepreneur’s Advisor | Learning the Basics of SEO

Search Engine Optimization (SEO) is all the organic (unpaid) techniques and tools websites, bloggers and companies use to try and get their product or service to show up in searches using Google, Bing etc. The fact that you can do most of it yourself for free is why I take issue with companies that charge for this and do not do as much as I am going to show you today. After you have read this check your web pages and plans to see how much you already do or can do for free.

SEO Basics for Establishing a Web Presence

Creating quality content goes beyond being able to write coherently. It also involves the planning of content, the behind the scenes coding of key elements and the strategies to bring web traffic to your page. I see countless professional practice and new technology websites or blogs with lots of content but very poorly done. There are 6 general parts to SEO and it is importance to realize you do not need an advanced education to learn this just a little bit of effort. If you have been approached by an SEO marketing company and are considering purchasing their services make sure they cover all the categories below. Read the full article now

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The Entrepreneur’s Advisor | Choosing What To Do With Your Website

This is the 5th post in the series The Ultimate Checklist for Entrepreneurs, Innovators and Micro-enterprises. Now that you have done all your research it is time to begin making decisions. The last step before setting up your new venture website is to figure out what features you will want your website or blog to have.

The Entrepreneur's Advisor stepping stones to success
The Entrepreneur's Advisor stepping stones to success

Entrepreneur Decision Time

The objectives in this section are simple but do require some thought. Now it is time to bring in your goals from your business plan to determine the tools you will need to get your idea off to a great start. Read the full article now

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How Entrepreneurs Can Determine Their Web Presence Needs

This post and the next three are the heart of The Ultimate Checklist For Entrepreneurs, Innovators and Micro-enterprises series. Prior articles have covered the basics of market research for new ventures, how to choose your legal business entity and social media profiles. Now it is time to turn our attention to web strategies for marketing and the basics of SEO html for your website.

Entrepreneurs Need To Build A Strong Foundation
Entrepreneurs Need To Build A Strong Foundation

Why Entrepreneurs and Professional Practices Should Establish an Internet Presence

Entrepreneurs, inventors and professionals should realize that virtually every business venture will need a website. The internet replaced the yellow pages years ago. Now, finding a product or service, is as easy as typing a few select keywords into a Google or Bing search box. Having a quality and well thought out website will tell potential clients, customers or investors: Read the full article now

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