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December 4, 2009

5 Tips for Increasing Client Retention for Micro-enterprises

Farmer's Marker Mess

There was an interesting article today about how cleaning business are taking a hit posted on the facilityblog.  If you are a micro-enterprise in the cleaning service business, what are you doing to make up for the revenue shortfall? The answer should not be letting go staff. Here are 5 things you should be doing to create additional value for your cleaning service:

  1. Reselling your clientele on the value of how you free up their time so they can focus on their core services.  Businesses have enough trouble staying organized, adding cleaning services to their task list is is counter-productive.
  2. Adjust  incremental services to your offering. Increase your product offering at no charge for example, offer to clean an additional space or includes cleaning of items you normally did not do before. Do this as a promotional item – something that will go away after a set time limit. 
  3. Do not let price be the reason the client cancels your service. Price is a controllable issue. As long as you can cover your cost you can keep the business. A lost client may shop around when the economy gets better.  Temporary discounts work well.
  4. Ask and give referrals.Bringing your client a few referrals will strengthen the relationship. Ask them for referrals too, as the client will be less likely to cancel your service if they are recommending you.
  5. Don’t wait for the client to cancel the service before you act. Talk to your clients. Too often cleaning services before or arrive after the business is open for the day. Make an effort, to visit your client and see how things are going. Personally drop off a holiday card or gift.

Things are tough all over, but there are signs of recovery. You the owner of the cleaning service must find a way to survive. Losing clients over price or lack of attention is a choice you make and it is not a good choice.

Read more about micro-enterprises and others tips for small businesses on our blog.