Thinking Through Your Idea | The Entrepreneur’s Advisor®

Reasons why every entrepreneur should be able to negotiate

From the Desk of The Entrepreneur's Advisor / Stuart W Smith

Entrepreneurs face many challenges when bringing an idea from concept to fruition. One area of expertise that is often needed which can determine their success is the ability to negotiate. To help you understand more about negotiating, we have a guest article today by Davis Miller on behalf of The Gap Partnership.

Entrepreneurs must own great negotiating skills to stay in business. These skills can help them close excellent deals and gain a reputation. While not all entrepreneurs are born with effective negotiating abilities, they can all perfect them if they’re dedicated. Preparation is extremely important before a customer negotiation, because you have to deal with various inquiries and questions. Prepare documents, presentations and yourself. Yes, that’s right! A business outfit speaks a lot of things about the business person, so make sure not to ignore this aspect. Read the full article now

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How to Become a Food Entrepreneur?

From the Desk of The Entrepreneur's Advisor / Stuart W Smith

According to numerous food photos that seem to flood social media networks such as Pinterest, Facebook and Twitter, it appears that more and more people have become obsessed with food. What’s more, the gastronomy courses and cooking classes have gained a lot of popularity lately, which means that people are simply fascinated by food. The good news is that some of these individuals choose to make the most of their food obsession by starting their own food companies. Read the full article now

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The Entrepreneur’s Advisor | Why and How to do a Blog Right

6 Comments / The Ultimate Entrepreneur's Checklist / Stuart W Smith

A blog, if done correctly, can be a very valuable marketing tool especially for professional practices, technology ventures and professional services organizations. The key is understanding what a blog really is, how to construct one and how to use it properly. If you want to create a blog better than your competition then read on.

I recently did a presentation at Reliabilityweb’s Digital Marketing Forum discussing why Blogs Are Like Preventive Maintenance to your marketing efforts. You can read and download the original PowerPoint presentation for free under my Entrepreneur’s Corner. The presentation is the foundation for this post designed to help entrepreneurs, professional practice managers and new technology start-up ventures understand the need for a blog. Read the full article now

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The Entrepreneur’s Advisor | SEO Analytics and Measuring Success

Leave a Comment / The Ultimate Entrepreneur's Checklist / Stuart W Smith

As we near the end of the series The Ultimate Checklist for Entrepreneurs, Innovators and Micro-enterprises you should be well on your way to establishing your web presence. But, how do you know if the things you are doing are going to pay off and if you have made the right decisions for your marketing strategy?

Throughout this series, we have continually hammered home that establishing a web presence takes time, perhaps 9 – 24 months. Fortunately, entrepreneurs, innovators, professional practices and new venture owners do not have to wait 2 years before they see the signs of success. There are a number of tools available (free and paid) that will track your progress. Read the full article now

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The Entrepreneur’s Advisor | SEO Basics of Marketing With Social Media

1 Comment / The Ultimate Entrepreneur's Checklist / Stuart W Smith

In our last post of The Ultimate Checklist series, we talked about the basics of how to market your website by establishing a web presence either organically (no fees paid) and/or using the most popular paid methods PPC and paid advertising services. Today we discuss how and why to integrate social media into your marketing strategy.

Why Use Social Media to Establish Your Web Presence

The definition of social media describes its use as a method to obtain personal contacts, develop links, gain exposure and to promote your product or service. Social media websites enable this because they allow users to share information with each other such as blogs, documents, videos, pictures, articles, product or service updates as well as personal or business profiles. Read the full article now

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