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Increase Revenue With Awesome Customer Service

Did your business or professional practice struggle to make your revenue budget last year? Is there anything that you could have done better and what sort of changes did you make for 2011? For many entrepreneurs one of the most effective changes they can make is to start practicing awesome customer service and it doesn’t cost any money.

What is Awesome Customer Service

Awesome customer service is made up of three things; a can do attitude, client oriented problem resolution procedures and client/customer appreciation in that order of importance. Without the right attitude toward customer service problem resolution cannot be done effectively and clients will see through half hearted or phony efforts of appreciation for their business, Read the full article now

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The Entrepreneur’s Advisor | Why and How to do a Blog Right

A blog, if done correctly, can be a very valuable marketing tool especially for professional practices, technology ventures and professional services organizations. The key is understanding what a blog really is, how to construct one and how to use it properly. If you want to create a blog better than your competition then read on.

I recently did a presentation at Reliabilityweb’s Digital Marketing Forum discussing why Blogs Are Like Preventive Maintenance to your marketing efforts. You can read and download the original PowerPoint presentation for free under my Entrepreneur’s Corner. The presentation is the foundation for this post designed to help entrepreneurs, professional practice managers and new technology start-up ventures understand the need for a blog. Read the full article now

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The Entrepreneur’s Advisor | SEO Analytics and Measuring Success

As we near the end of the series The Ultimate Checklist for Entrepreneurs, Innovators and Micro-enterprises you should be well on your way to establishing your web presence. But, how do you know if the things you are doing are going to pay off and if you have made the right decisions for your marketing strategy?

Throughout this series, we have continually hammered home that establishing a web presence takes time, perhaps 9 – 24 months. Fortunately, entrepreneurs, innovators, professional practices and new venture owners do not have to wait 2 years before they see the signs of success. There are a number of tools available (free and paid) that will track your progress. Read the full article now

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The Entrepreneur’s Advisor | SEO Basics of Marketing With Social Media

In our last post of The Ultimate Checklist series, we talked about the basics of how to market your website by establishing a web presence either organically (no fees paid) and/or using the most popular paid methods PPC and paid advertising services. Today we discuss how and why to integrate social media into your marketing strategy.

Why Use Social Media to Establish Your Web Presence

The definition of social media describes its use as a method to obtain personal contacts, develop links, gain exposure and to promote your product or service. Social media websites enable this because they allow users to share information with each other such as blogs, documents, videos, pictures, articles, product or service updates as well as personal or business profiles. Read the full article now

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The Entrepreneur’s Advisor | SEO Basics of Marketing Your Website

If you have followed this series from the beginning then at this point your website, social media profiles, SEO writing and linking calendars are complete and you have starting producing SEO content. The next step is learn how to market your site in the most cost effective manner.

Internet marketing is still relatively new and has only attracted the attention of the larger professional marketing companies in the last few years. But these companies, as well the thousand of web marketing companies in existence, rarely have the web experience or truly understand how the internet works yet. Read the full article now

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