SEO Optimization | The Entrepreneur’s Advisor®

The Entrepreneur’s Advisor | SEO Basics of Writing Calendars

Leave a Comment / The Ultimate Entrepreneur's Checklist / Stuart W Smith

One of the keys to establishing your web presence is to make sure your website or blog has fresh content on a regular basis. A great way to make sure this is done is to make a short outline of all the subjects or themes you want to include.

Types of SEO Writing Calendars

Content and links are the most important parts of determining where you will show up on search rankings. A generally accepted formula for Search Engine Rank = Content Relevance * PageRank. Content relevance means how many keywords or phrases match what people are searching for. PageRank is primarily determined by the amount and quality of links pointing to your site and is used by Google to measure the credibility, authority and relevance. Both content and links are equally important in order to attract customers, clients, advertisers and even raising capital for your new venture. Read the full article now

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The Entrepreneur’s Advisor | Learning the Basics of SEO

4 Comments / The Ultimate Entrepreneur's Checklist / Stuart W Smith

Search Engine Optimization (SEO) is all the organic (unpaid) techniques and tools websites, bloggers and companies use to try and get their product or service to show up in searches using Google, Bing etc. The fact that you can do most of it yourself for free is why I take issue with companies that charge for this and do not do as much as I am going to show you today. After you have read this check your web pages and plans to see how much you already do or can do for free.

SEO Basics for Establishing a Web Presence

Creating quality content goes beyond being able to write coherently. It also involves the planning of content, the behind the scenes coding of key elements and the strategies to bring web traffic to your page. I see countless professional practice and new technology websites or blogs with lots of content but very poorly done. There are 6 general parts to SEO and it is importance to realize you do not need an advanced education to learn this just a little bit of effort. If you have been approached by an SEO marketing company and are considering purchasing their services make sure they cover all the categories below. Read the full article now

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The Entrepreneur’s Advisor | Understanding Sales Metrics

In a previous post Choosing What To Do With Your Website the concept of sales metrics was mentioned. This article will help you understand what sales metrics means to a new venture and how to use this information to create your web presence.

What are Sales Metrics?

The term sales metrics describes the reasons you will be able to make financial projections, budgets and cash flow decisions for your business. The principles are the same regardless of whether or not you are starting a disruptive technology venture, professional practice or web-based micro-enterprise. Without an understanding of sales metrics your new venture will never get off the ground and you will have zero chance of raising Angel or VC investment. Read the full article now

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The Entrepreneur’s Advisor | Creating Keywords

Leave a Comment / Featured Posts, The Ultimate Entrepreneur's Checklist / Stuart W Smith

In our last post about keywords we unintentionally left out the section on how to create keywords. This post gives you an idea that will help generate long-tailed keywords from your original ideas.

Short and Long Tailed Keywords for New Ventures

The best way to show this is by example. For our example, we use a new technology venture called kewlertech.com that makes a sensor for home and industrial use. The original short keywords are:

kewlertech
kewlertech sensor

Using these two words you can see how additional key words are generated by looking at the chart below.

The Entrepreneur's Advisor Keyword Generator Chart — Keyword Generation for Entrepreneurs, Professional Practices and Micro-enterprises

New keywords now include Read the full article now

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The Entrepreneur’s Advisor | How to Determine Your Keywords

2 Comments / The Ultimate Entrepreneur's Checklist / Stuart W Smith

In our last article The Entrepreneur’s Advisor | Choosing What To Do With Your Website we talked about various things to consider when setting up a website. As promised, this post is an addendum with a better explanation of what keywords are and how to use them.

How Entrepreneurs can use keywords to build their castle — How Entrepreneurs can use keywords to build their web presence

Entrepreneurs Should Choose Keywords Carefully

Before you post any content to your site or create your pages it is best if you understand the role that Keywords play in establishing a web presence. This section describes what keywords are, types of keywords and how to use them.

Why Keywords are Important

Keywords are the words or short phrases that are used throughout your website/blog to tell search engines what is important about your page. They are the terms that someone might write in a Google or Bing search box. Once entered into the search engines the goal is to have your website show up on the first page of search results, preferably one of the first three choices. Research has shown that approximately 95% of web traffic comes from the first page of search results with the top 3 spots getting over 66% of the click through’s. Keywords are the cornerstone of SEO. Read the full article now

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