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Measuring Blogging and Inbound Marketing

Think Through Your Ideas
Think Through Your Ideas

I read a lot and on a recent Hubspot discussion forum (sorry, but you need to have a log in to see the entire discussion and thread) the question was asked “Is Inbound Marketing a Hoax?” The question arose because some people do not seem to see results as quickly as others.

A portion of this discussion is being shared because it contains important criteria for measuring success and I am mentioned several times. 5 Key points include:

“Inbound Marketing is the only marketing that can be 100% measured.”

Source: Chris Kluis

Patience– Results may vary but it takes anywhere from 3 months to 9 months to generate leads. This is in-line with the average time it takes a business to become viable which is 12-36 months. Businesses must be built from the ground up and this takes time. Run away from anyone promising you instant success or money. Write Good Content. Good content rules over fluff as potential leads prefer to make sure you are serious about your website and the information you blog or put on your site. Take the time to do it right. Have Realistic Expectations. Build your budget, your marketing plan from the ground up. This means you know approximately how many leads it takes to generate a sale, what it will take to generate those leads (blogs, promotions, networking, articles and web-traffic). Big ticket sales are harder to get and take more time and more effort.

How many leads does it take?

((Cost of Tools)+(Cost of Employees)+(Cost of Marketing Exp))/(Avg Value of Customer)=(Break-even Customers) Read the full article now

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Share Your Experiences With Bad Advisors

Snake Oil Salesman
Don't fall for the fraudulent sales pitch

We are getting close to publishing links for good, bad and dubious advisors of Entrepreneurs and Micro-enterprises. Our first article was an enormous hit. Part II will be a listing of free resources and also identify known scams, gimmicks and other dubious that take advantage of an entrepreneur’s enthusiasm to lighten their wallet.

The Entrepreneur’s Advisor™ encourages you to share your stories, experiences or links with us so that we may share with others.

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New Glossary for Entrepreneurs and Micro-enterprises

The Entrepreneur’s Advisor is pleased to announce a new glossary for entrepreneurs and micro-enterprises. The glossary contains terms most frequently used to describe the world of small business and micro-enterprises.

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Seek Knowledge

The purpose of the glossary is help entrepreneurs and micro-enterprises understand the lingo that advisors, bankers and other professionals use. Some examples are listed below.

Client Retention Client retention is defined as practices that businesses engage in to retain their customer base after the sale has been made.

“Poor customer service is the number one reason customers do not return to make additional purchases. Implementing client retention programs will not only lower your loss client ratio but also increase your long term revenues.” Read the full article now

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Micro-Enterprises and How to Grow Them into True Small Businesses?

The question becomes what can you do to grow your micro-enterprise to become a small, midsize or large business particularly when the economy is in dire shape? First let us review some tips for starting the business and then take a look at some methods of organic marketing to get and keep you going.

Micro-Enterprises and How to Grow Them into True Small Businesses? Read More »

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