Creating Value for New Ventures

Choosing Names for New Ventures, Domains and Social Media

1 Comment / The Ultimate Entrepreneur's Checklist /

You have done your market research and determined what your new venture legal entity should be. Now it is time to choose a names for the company, domain, and social media. Do you really need this many names? The answer is yes if you are going to establish an internet presence or write content to promote your product and services.

Entrepreneurs and Innovators Think Through Their Idea
Entrepreneurs and Innovators Think Through Their Idea

Choosing a New Venture (Company) Name

When you set up your new venture you are asked to name the business entity. The name may be a corporate name, a partnership name or a fictitious DBA name used for your sole proprietorship. You may name your new ventures’s legal entity almost anything you want, but the name should be part of your overall marketing strategy. There are no absolute rules for naming your company but it general you will want to make sure that you: Read the full article now

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Measuring Blogging and Inbound Marketing

1 Comment / From the Desk of The Entrepreneur's Advisor, Stuff you should know /
Think Through Your Ideas
Think Through Your Ideas

I read a lot and on a recent Hubspot discussion forum (sorry, but you need to have a log in to see the entire discussion and thread) the question was asked “Is Inbound Marketing a Hoax?” The question arose because some people do not seem to see results as quickly as others.

A portion of this discussion is being shared because it contains important criteria for measuring success and I am mentioned several times. 5 Key points include:

“Inbound Marketing is the only marketing that can be 100% measured.”

Source: Chris Kluis

Patience– Results may vary but it takes anywhere from 3 months to 9 months to generate leads. This is in-line with the average time it takes a business to become viable which is 12-36 months. Businesses must be built from the ground up and this takes time. Run away from anyone promising you instant success or money. Write Good Content. Good content rules over fluff as potential leads prefer to make sure you are serious about your website and the information you blog or put on your site. Take the time to do it right. Have Realistic Expectations. Build your budget, your marketing plan from the ground up. This means you know approximately how many leads it takes to generate a sale, what it will take to generate those leads (blogs, promotions, networking, articles and web-traffic). Big ticket sales are harder to get and take more time and more effort.

How many leads does it take?

((Cost of Tools)+(Cost of Employees)+(Cost of Marketing Exp))/(Avg Value of Customer)=(Break-even Customers) Read the full article now

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