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The Entrepreneur’s Advisor | SEO Basics of Marketing Your Website

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If you have followed this series from the beginning then at this point your website, social media profiles, SEO writing and linking calendars are complete and you have starting producing SEO content. The next step is learn how to market your site in the most cost effective manner.

Internet marketing is still relatively new and has only attracted the attention of the larger professional marketing companies in the last few years. But these companies, as well the thousand of web marketing companies in existence, rarely have the web experience or truly understand how the internet works yet. Read the full article now

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The Entrepreneur’s Advisor | SEO Virtual Reality: Linkwheels

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The creation of links to and from your website plays an important role for establishing your web presence. As previously discussed, the importance of links for entrepreneurs is second only to quality content for determining your search engine rank. Webmasters can create links organically (you do yourself), use link generators (plugins and widgets) or pay someone to create links for them.

The idea behind linking strategies is to create a virtual reality in which your website shows up as many places as possible in order to convince search engines that your website is important and should rank at or near the top of searches. One of the ways to create this virtual reality is to make use of linkwheels as part of your linking calendar. Read the full article now

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The Entrepreneur’s Advisor | SEO Basics of RSS Feeds and Directories

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We sincerely apologize for the delay in publishing the next article in the series, The Ultimate Checklist for Entrepreneurs, but sometimes life in the way of even the best SEO writing calendars. This post will talk about how to establish your web presence using Internet Directories and RSS feeds. The guest post on linking strategies will shortly thereafter.

SEO Basics of Directories

Internet directories are much like the old telephone books. There are the equivalent of white pages, yellow pages, blue pages. Many directories are free, some charge a nominal fee and others can be very expensive. For example, I have seen medical professional practice directories that charge $4,000 per month to be listed. Some directories like DMOZ are free but to approved for listing can take a year or more. Read the full article now

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The Entrepreneur’s Advisor | SEO Basics of Writing Calendars

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One of the keys to establishing your web presence is to make sure your website or blog has fresh content on a regular basis. A great way to make sure this is done is to make a short outline of all the subjects or themes you want to include.

Types of SEO Writing Calendars

Content and links are the most important parts of determining where you will show up on search rankings. A generally accepted formula for Search Engine Rank = Content Relevance * PageRank. Content relevance means how many keywords or phrases match what people are searching for. PageRank is primarily determined by the amount and quality of links pointing to your site and is used by Google to measure the credibility, authority and relevance. Both content and links are equally important in order to attract customers, clients, advertisers and even raising capital for your new venture. Read the full article now

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The Entrepreneur’s Advisor | Learning the Basics of SEO

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Search Engine Optimization (SEO) is all the organic (unpaid) techniques and tools websites, bloggers and companies use to try and get their product or service to show up in searches using Google, Bing etc. The fact that you can do most of it yourself for free is why I take issue with companies that charge for this and do not do as much as I am going to show you today. After you have read this check your web pages and plans to see how much you already do or can do for free.

SEO Basics for Establishing a Web Presence

Creating quality content goes beyond being able to write coherently. It also involves the planning of content, the behind the scenes coding of key elements and the strategies to bring web traffic to your page. I see countless professional practice and new technology websites or blogs with lots of content but very poorly done. There are 6 general parts to SEO and it is importance to realize you do not need an advanced education to learn this just a little bit of effort. If you have been approached by an SEO marketing company and are considering purchasing their services make sure they cover all the categories below. Read the full article now

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