Creating Value for New Ventures

Gamification for Improving Software Adoption Rates

3 Comments / From the Desk of The Entrepreneur's Advisor, Intellectual Property /

If you are unfamiliar with the term gamification is essentially a way to describe the incentives and rewards used by software vendors and organizations to encourage the use of their enterprise software applications and stimulate innovation. It is a great way for software entrepreneurs and innovators to increase their product’s popularity.

The idea is that gaming works as incentive because it provides a challenge, offers exploration, self improvement and a chance to socialize. Gamification wraps these ideas up in an easy to learn/participate style resulting in more end-users participating. As more end-users use the software, the knowledge base increases and more functionality is learned. Ultimately, this will lead to greater utilization (adoption rates). Read the full article now

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The Entrepreneur’s Advisor | Why and How to do a Blog Right

6 Comments / The Ultimate Entrepreneur's Checklist /

A blog, if done correctly, can be a very valuable marketing tool especially for professional practices, technology ventures and professional services organizations. The key is understanding what a blog really is, how to construct one and how to use it properly. If you want to create a blog better than your competition then read on.

I recently did a presentation at Reliabilityweb’s Digital Marketing Forum discussing why Blogs Are Like Preventive Maintenance to your marketing efforts. You can read and download the original PowerPoint presentation for free under my Entrepreneur’s Corner. The presentation is the foundation for this post designed to help entrepreneurs, professional practice managers and new technology start-up ventures understand the need for a blog. Read the full article now

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The Entrepreneur’s Advisor | SEO Analytics and Measuring Success

Leave a Comment / The Ultimate Entrepreneur's Checklist /

As we near the end of the series The Ultimate Checklist for Entrepreneurs, Innovators and Micro-enterprises you should be well on your way to establishing your web presence. But, how do you know if the things you are doing are going to pay off and if you have made the right decisions for your marketing strategy?

Throughout this series, we have continually hammered home that establishing a web presence takes time, perhaps 9 – 24 months. Fortunately, entrepreneurs, innovators, professional practices and new venture owners do not have to wait 2 years before they see the signs of success. There are a number of tools available (free and paid) that will track your progress. Read the full article now

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The Entrepreneur’s Advisor | SEO Basics of Marketing With Social Media

1 Comment / The Ultimate Entrepreneur's Checklist /

In our last post of The Ultimate Checklist series, we talked about the basics of how to market your website by establishing a web presence either organically (no fees paid) and/or using the most popular paid methods PPC and paid advertising services. Today we discuss how and why to integrate social media into your marketing strategy.

Why Use Social Media to Establish Your Web Presence

The definition of social media describes its use as a method to obtain personal contacts, develop links, gain exposure and to promote your product or service. Social media websites enable this because they allow users to share information with each other such as blogs, documents, videos, pictures, articles, product or service updates as well as personal or business profiles. Read the full article now

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