The Entrepreneur’s Advisor | Why and How to do a Blog Right

January 10, 2011
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A blog, if done correctly, can be a very valuable marketing tool especially for professional practices, technology ventures and professional services organizations. The key is understanding what a blog really is, how to construct one and how to use it to properly. If you want to create a blog better than your competition then read [...]

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The Entrepreneur’s Advisor | SEO Analytics and Measuring Success

January 1, 2011
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As we near the end of the series The Ultimate Checklist for Entrepreneurs, Innovators and Micro-enterprises you should be well on your way to establishing your web presence. But, how do you know if the things you are doing are going to pay off and if you have made the right decisions for your marketing [...]

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The Entrepreneur’s Advisor | SEO Basics of Marketing With Social Media

November 21, 2010
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In our last post of The Ultimate Checklist series, we talked about the basics of how to market your website by establishing a web presence either organically (no fees paid) and/or using the most popular paid methods PPC and paid advertising services. Today we discuss how and why to integrate social media into your marketing [...]

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The Entrepreneur’s Advisor | SEO Basics of Marketing Your Website

October 31, 2010
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If you have followed this series from the beginning then at this point your website, social media profiles, SEO writing and linking calendars are complete and you have starting producing SEO content. The next step is learn how to market your site in the most cost effective manner. Internet marketing is still relatively new and [...]

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The Entrepreneur’s Advisor | SEO Virtual Reality: Linkwheels

October 20, 2010
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The creation of links to and from your website plays an important role for establishing your web presence. As previously discussed, the importance of links for entrepreneurs is second only to quality content for determining your search engine rank. Webmasters can create links organically (you do yourself), use link generators (plugins and widgets) or pay [...]

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The Entrepreneur’s Advisor | SEO Basics of RSS Feeds and Directories

October 8, 2010
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We sincerely apologize for the delay in publishing the next article in the series, The Ultimate Checklist for Entrepreneurs, but sometimes life in the way of even the best SEO writing calendars. This post will talk about how to establish your web presence using Internet Directories and RSS feeds. The guest post on linking strategies [...]

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The Entrepreneur’s Advisor | SEO Basics of Writing Calendars

September 17, 2010
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One of the keys to establishing your web presence is to make sure your website or blog has fresh content on a regular basis. A great way to make sure this is done is to make a short outline of all the subjects or themes you want to include. Types of SEO Writing Calendars Content [...]

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The Entrepreneur’s Advisor | Learning the Basics of SEO

September 6, 2010
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Search Engine Optimization (SEO) is all the organic (unpaid) techniques and tools websites, bloggers and companies use to try and get their product or service to show up in searches using Google, Bing etc. The fact that you can do most of it yourself for free is why I take issue with companies that charge [...]

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The Entrepreneur’s Advisor | Understanding Sales Metrics

August 22, 2010

In a previous post Choosing What To Do With Your Website the concept of sales metrics was mentioned. This article will help you understand what sales metrics means to a new venture and how to use this information to create your web presence. What are Sales Metrics? The term sales metrics describes the reasons you [...]

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The Entrepreneur’s Advisor | Creating Keywords

August 15, 2010

In our last post about keywords we unintentionally left out the section on how to create keywords. This post gives you an idea that will help generate long-tailed keywords from your original ideas. Short and Long Tailed Keywords for New Ventures The best way to show this is by example. For our example, we use [...]

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