As our economy stumbles through difficult times, people look for new opportunities to survive. This is a good thing. At the same time, it is the duty and responsibility of The Entrepreneur’s Advisor™ to warn potential entrepreneurs and those wishing to start up a micro-enterprises that they need to be very careful about spending much needed money on useless educational courses, certifications, ebooks, web traffic promises or promotional materials when almost all of it is FREE.
As an example, a friend forwarded me a web site for entrepreneur certification and I could almost not stop laughing. Let me begin with by saying we have strong values for higher education and business courses. A formal education can be of great value for understanding the intricacies of financial analysis or simply having a better understanding of how the business world works. For those unable to attend an institution of higher learning, The Entrepreneur’s Advisor, SBDC, SCORE as well as numerous community programs offer free hands on assistance for those entrepreneurs beginning their endeavours. All these free resources understand the importance of getting started the right way.
The Gaunzi Institute is a clear example of how an entrepreneur can waste their much needed start up money. This website offers a certification program for Entrepreneurs for $495. Just to be clear, entrepreneurs or potential business owners do not need a certification to start a business or even gather the knowledge necessary to know how to start a business. Everything that is offered on this site can be found for free and very easily. I would ask readers to form their own opinion of the site which has over half their article pages empty.
It would be nice if I could tell you this was a isolated example but it is not. I have seen hundreds of websites, Institutes, training programs, online universities all try and get entrepreneurs to part with their money . Many of these will be listed in an an upcoming article. Why do we do this? We at The Entrepreneur’s Advisor™ know how difficult it is to start a new business. We also know the number one reason for business failure is a lack of cash flow. Entrepreneur’s and micro-enterprises must protect their cash flow at all costs. “Cash is King”.
Share with us your experiences with purchasing advice and knowledge off the internet.
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